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Today,almost all the luxury watches are produced from Switzerland.No matter from the technology and the history brand,swiss watches have a huge advantages beyond far away the other brand.However,the native watch brand-Panerai come from Italy with its excellent crafts and special design which be collected by the successful people.

The brand of Panerai was founded in 1860 by the people called Giovanni Panerai.In that year,he built his own watch shop in Florance which produced clocks and prcise equipments.The products produced by the Paneria factory have a a function of measuring the time and space.The products quality and the safety standard is also better than the common watches.In the late of the ninetheen century,it had become the main supplier of the Italy Navy.In 1910,the company produced the noctilucent material which be widely used in the field of meterdial and gunsight.The technology got the specific right in Italy and other countries.During the first war,the equipment such as timing service,compass,and timer used by the Italy Navy is also coming from the factory.In 1938,the company produced the Radiomir wrist watches which can bear the wicked enviroment for the Italy Navy.The series watches later become the permanent products for Italy Navy because the excellent crafts from that year,almost every teamer has a watch on their wrist.After the world war two,Paneria become the most populared watches which collected by collectors of the whole world.At the same year,the company produced a huge Radiomir wrist watch with a power about eighty days in the requirment of the Navy.

In 1993,the special use for Navy change into the use for the public and got a huge success for its big and rough style.In 1997,the company was took over by the Compagnie Financière Richemont.The overall sales strategy started to begin from that time.More than ten years the Panerai spent in the worldwide market made it become the toppest class in the luxury watch industry.Nowadays,the company had more than three eighty branch shops in the whole world and also have the exclusive shop in Hongkong and Shanghai.

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