February 28, 2011 in PPC Advertising
The free aspect is pretty self explanatory. Most websites are free to visit. Original content is very important. The visitors that land on your site should be offered information that they have not seen before. Do not cobble information from other website. It will not read correctly and your visitors will be distracted. Not only will it not read right Google has quite sophisticated software that can spot an unoriginal website. This will effect your reputation and therefore your page rank.
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February 28, 2011 in PPC Advertising
There is a lot of controversy surrounding the issue of whether or not SEO is still going to be important in a few years time. There are lots of people who would claim that search engine optimisation services are going to be required as long as there are search engines, but other experts are not so sure about this in fact some would see it as completely wrong.
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February 27, 2011 in PPC Advertising
Have you hired a company to handle your online advertising? Here’s some new information straight from Google that you might not have heard yet. Google now requires that every company who is managing a pay per click, or AdWords, campaign as a third party (for someone else) must reveal to their client exactly how much of their money is being spent with Google. The great news is that you’ll be able to make some smart comparison decisions with this information.
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February 27, 2011 in PPC Advertising
Even if you don’t know what SEO stands for the chances are that you’ve already met someone who claims to be an expert in it. The fact that there are so many of these so called search engine optimisation experts out there means that you probably don’t think that there could possibly be room for any more. But the truth is that being an expert in SEO is a very lucrative career because this type of knowledge is in high demand.
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