Quick Online Money Making Tips | Another Wordpress Blog

Are you one of those entrepreneurs who is focusing on branding their business or company?  If your answer is “yes”, you may want to link your Facebook ad to your Facebook page.

What’s that?  Don’t have one?  Well. Let’s have a look at Facebook pages… and then you can tell me why not. Okay?

A Facebook page provides “a customizable presence for an organization, product, or public personality to join the conversation with Facebook users”, according to Facebook. Its main focus is the “stream of content” provided by page administrators.

In other words, create a page for your company or yourself, providing real-time feedback, updates, screen shots and photos. Then give it a strong voice (yours), endowing the page with a definite, deliberate personality – one which you want aligned to your company mission and values. Chances are you will find you’ve created a powerful connection with your visitors. The content on your page and the feedback from real readers may help convince them to then click on your sales page link or the link to your main site, once your ad appears and people see that yours is a lively, positive page.

Another thing a page can do is charm potential customers into regular visits – particularly if they know you are going to:

- Provide them with an “insider” peek into your company’s heart
- Give them inside information
- Provide them with the latest news about your product or company
- Give them a “reward”; perhaps a special discount link, a game against other fans, or the chance to enter a contest or draw (run the latter two events by Facebook first!)

Regular users are your biggest asset – and a sure sign that you’re doing things right.

Beware of “Selling”

One thing that is key to creating a successful, strong Facebook Page: Be honest and up-front with your readers. Avoid anything that even faintly resembles hype or a sales pitch.  

This should be the place they go that makes them feel as if you’ve let them slip into your private lunchroom, chatting with them like a friend and sharing things you wouldn’t share with outsiders. (Your posts will also appear in their News Feed, adding to the feeling of immediacy).

On top of this, Facebook has provided some great features to enhance your readers’ experience on your page: Options such as…

- Multi-media functional Wall (you can control what content you allow your fans to post)
- The ability to publish or not publish your posts to your fans’ News Feed
- Easy-to-navigate topside horizontal tabs containing Facebook “core” tabs such as Events and Discussion (Which you can enable… or not)
- Status update option

Check Your Stats

But perhaps its most exciting option is allowing you the ability to check your stats on viewer engagement. You’ll be able to see stats on comments and news feed use.  (This is provided through their Facebook Insights platform.)

The only real drawback?  Once you’ve created your page name, it can’t be changed or edited. (Everything else on the page can be adjusted).  So make sure you take your time, picking exactly the right name, and putting it in the best category for your ad campaign. (The category also is permanent.)

Go visit your competitors’ Facebook pages (and especially the professionally-produced pages of Big Guns like Nike and Coca-Cola) and see what features and elements you like… and what you don’t like.

Facebook pages allow you a flexible range of applications you can choose to add… or not.  These include:

- Videos
- Photos
- Events
- Reviews

And if these don’t meet your needs, check out the Facebook Applications Directory to uncover further apps that can help enhance your new Facebook page.

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About the Author:
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Writing advertisements on Google can be challenging for most but it does not have to be if you learn some basic elements of how to structure your ads correctly.

The purpose of this article is to convey that if a marketer wants to have higher CTRs he must structure his ads that are congruent to Google AdWords platform and use split testing.

The core elements to any ad for PPC is the headline which contains only 25 characters, the description line #1 which consist of 35 character, the description line #2 which contains 35 character and the display URL which consist of 35 characters. As you can see, the amount of text is very limited, so it is imperative that as a marketer you are concise and accurate at all times.

Google requires that the marketer top-level domain name must be present in the display URL. In the display URL, is where the marketer will put his tracking codes. Moreover, the display URL is what the customer will see first. It is equally important to put the key words into your headline of your ad.

As a marketer, you should want to write an ad that is compelling. A compelling ad is one that gets customers attention. Using the keywords that a costumer uses to search for a particular product or service, will naturally grab the customer attention. The “relevancy” of the ad compels the customer to click on the site.

Split testing is a strategy where the marketer tests the strength of an ad ability to compel the customers to click on the ad. It is the first part of what is known as the sales funnel. It is recommended that a marketer uses several different types of ads, written with a variety of keywords to determine the ad(s) strength.

Tips for Your AD
Put your keywords into your Headlines
Group like Keywords together
Use a strong call to Action( Tell the consumer what you want them to do)
Include special price discounts
Provide an unique USP
Focus your ad on the search queries
Focus on seeking to answer search queries through your ad layout

Examples of some Ads:
Why Struggle?
Money Equals Freedom.
Education Equals Money.

Ready For Change?
The Internet Is A Gold Rush.
Learn How To Mine It.

Google wants the marketer to direct the user to the website page that is most “relevant “to the user. By having a very specific destination URL, you as a marketer, can direct customers to the page on your site that is most relevant to the product or service in the ad.

Google is most concern with what is called CTR. Click through Rate(s) is the most important measure that Google has to analyze the success of an ad. The CTR is a barometer that a marketer can also use to judge his success or failure rate of his ad.

The CTR is represented as a percentage of clicks an ad receives per impression.
An impression is the number of times an ad is loaded and the number of times it is click upon is the rate. The higher the CTR the better off the marketer is and the more money he will make.

Continuously low CTR(s) cost the marketer more money in the long run. Google will continue to allow a marketer with a low CTR to advertise, however, the cost for those click would become gradually more expensive compared to a marketer with the same product but a higher CTR.

Either way Google will always make money from the marketer. The marketer job is to continue to advertise with the lowest cost per click as possible.

The marketer with the higher CTR will always have prime position on the internet. The ‘Hot Zone” as mentioned by marketers, is a position of the page that is top left side of the web page were all the action is. The reason that this position is so desirable is based on how we in the U.S. have been conditioned to read.

Quality scores are becoming very interesting measurements that most marketers have over looked in the past but not anymore. Google want to deliver excellent experience to the user.

Therefore, Google will again make a marketer with a poor quality score pay more for their clicks. “The quality score is calculated by historical click-through rates, relevance of an advertiser’s ad text and keywords, an advertiser’s account history, and other relevance factors as determined by Google.”

Writing compelling ads is an art that can be learned. The ability to sell through print is an honorable and lucrative skill.

There are many books written and courses offered on line that will dramatically improve your copy writing skills.

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About the Author:
As a Marketer, my aim of my business is to eliminate as many of the learning curves that encumber new entrepreneurs by blazing a clear path to success for their business. It also includes unlimited and ongoing training and support to active members.
You will get tips, tricks and key insights on how to set up and run your own successful online marketing business.
http://homebaseentrepreneurs.com/?site=FreeTraining
To discover a company that offers everything you just read http://www.htmason.com or http://www.homebaseentrepreneurs.com When you do you will find a company that not only cares but offers world class support and one that is creating millionaires right now! Could you become our next success story? I believe you can and invite you to join my team today. Together we can do anything!
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Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business? How can you combine PPC advertising with Pay Per Play( PPP ) NetAudioAds?

Contemporary business is taking different kinds of severe measures when it comes to advertising their products and services. This is because of high cost of placing ads on print, radio, or television. There is a fast growing approach that businessmen can utilize to bring their services closer to the people; Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Some of the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

Cons of PPC advertising include:

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time; therefore, this should be stopped after an ad campaign.

6. Every time a visitor cliks an ad, they are taken away from your site, decreasing your revenue potential.

- (Never a Problem with EasyPPP Pay Per Play Audio Ads)

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If it’s still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising has found a home in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come. Keep an eye out for Pay Per Play Net Audio Ads – they may be the next revolution in online advertising. This new type of advertising is taking online marketing to the next level. By providing your visitors with targeted audio advertisements, NetAudioAds from Voice2Page can be combined with your existing PPC advertising system to maximize your advertising and website revenue.

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About the Author:
EasyPPP ♦ Contact EasyPPP ♦ EasyPPP
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There really isn’t much too it, you make a campaign, specify how much you are willing to pay each time someone clicks on your ad, and watch the money roll in.  If it were this easy, everyone would be a so-called master at Google Adwords.  Google Adwords is a skill that takes months to master but with these simple tricks and tips, your return on investment could increase dramatically.

It is not hard to believe, but Google may not be as friendly as you think they are.  When you sign up for a Google Adwords account and make a campaign, there are some simple tricks and tips that can be changed to help your ad run smoothly.  First, if you are planning to use Adwords for a long period of time, it is essential that you test out different campaigns to different audiences.  In this case, we want to make sure that our ads are shown to the public as quickly as possible.  Setting you delivery method to Accelerated will help you test your campaign faster and more effectively.  The faster you can receive results, the less money you waste, and the more time you can have refining your campaign.

Google Adwords also allows you to run your ad on a content network.  Now, unless you specify you’re demographic and pages, this can cost you a lot of money with very little return on investment.  So before checking your content box, be sure that you have a successful campaign in the Google Search.  This will not only help you in finding which campaigns are working but also what each keyword is generating your traffic.  These Google Adwords tricks and tips will help you save money and more importantly, increase your return on investment.

For more board tips, make sure you are using the Google keyword tool.  Try to find keywords that have high search volume with low search results.  This will place your ad on the top of the page without costing an arm and a leg.  Also, using keywordspy will help in understanding what your competitors are using and how much each keyword is worth.  Never be to broad with your keywords, keep every campaign in tight groups and be specific.  This will target your audience and have a better chance of a sale.

Now that you know some of the simple Google Adwords tricks and tips, it is your time to start building a campaign.  Do not go overboard; keep your daily budget in a range that you can afford.  Understand that not every click will produce a sale, and the more you experiment and refine, the more you will master Google adwords.

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About the Author:
For more information and a free video of advanced Google Adwords training see, Google Adwords Training

Jared Weidner is a recent college graduate from the University of Wisconsin-Eau Claire. He works at home helping others achieve financial success. He can be reached at JerryReviews
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